/Brava
/CATEGORY
Branding & Social Media
/BRIEFING
Brava is an app that invites users to explore the coastal paths of the Costa Brava through personalized routes and contemporary visual content, creating a fresh, Mediterranean, and authentic digital experience.
Brava’s visual identity is inspired by the Mediterranean essence of the Costa Brava, taking as its starting point the characteristic colors of traditional fishermen’s houses.
Geometric shapes have been generated from the typographic counterforms, evoking façades, doors, boats, and the paths that shape these coastal villages. The result is an identity that conveys closeness, authenticity, and a direct connection to the territory.
A series of custom icons has been created with the aim of ensuring a coherent and recognizable visual style across all graphic formats and applications.
Each color is associated with an essential element of the landscape: the bluish green evokes the sea and coves, yellow represents the mountains and cliffs, deep blue highlights the sun and points of interest, and red identifies the path as the route that guides the journey. Together, the palette builds an abstract, cohesive, and deeply Mediterranean interpretation of the landscape.
